Bright Future Today
  • Investing
  • Business
  • World News
  • Stock
Business

YouTube is dominating the living room, forcing media companies to decide whether it’s friend or foe

by June 28, 2024
June 28, 2024

It’s been almost 20 years since the founding of Alphabet’s YouTube, and Hollywood still doesn’t really know what to do with it.

YouTube, which effectively invented user-generated content, claims a daunting share of overall media consumption. And it’s no longer just dominating the internet, it’s dominating the living room, too.

YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked second, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share.

“We’re not talking about your mobile phone, your laptop, that I’m sure you see your kids using all the time, but on the biggest screen in the house, the TV,” said LightShed media analyst Rich Greenfield. “Every [media] executive has to be paying attention.”

But media companies such as Netflix, Disney and Warner Bros. Discovery aren’t sure whether YouTube is friend or foe.

Some media executives see YouTube as a companion platform to subscription streaming services and cable TV — an unwieldy behemoth of non-narrative, creator-led content with a social media slant that doesn’t really fit the New York-Hollywood nexus of professional media. Others — even at times the same executives — view YouTube as an existential threat to the entertainment industry, stealing viewership from subscription streaming services and, with it, the cultural center of American youth.

Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat.

This post appeared first on NBC NEWS
previous post
NFL hit with $4.8 billion in damages over ‘Sunday Ticket’ antitrust case
next post
Biden administration to lower costs for 64 drugs through inflation penalties on drugmakers

You may also like

Netflix stock is trading at all-time high levels...

May 7, 2025

Temu halts shipping direct from China as de...

May 7, 2025

Skechers to be acquired by 3G Capital in...

May 7, 2025

Rite Aid files for second bankruptcy in two...

May 7, 2025

Amazon’s Zoox robotaxi unit issues software recall after...

May 7, 2025

Hatch Baby recalls 919,000 power adapters on Rest...

July 4, 2024

Tesla shares rise on better-than-expected Q2 deliveries report

July 4, 2024

NFL-backed group lines up ‘Sunday Ticket’ streaming for...

July 4, 2024

AI drive-thru ordering is on the rise —...

July 4, 2024

‘NEETS’ and ‘new unemployables’: Why some young adults...

July 3, 2024

    Join our mailing list to get access to special deals, promotions, and insider information. Your exclusive benefits await! Enjoy personalized recommendations, first dibs on sales, and members-only content that makes you feel like a true VIP. Sign up now and start saving!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Israeli military issues unprecedented evacuation warning for Yemen’s international airport

      May 7, 2025
    • India launches military operation against Pakistan, explosions heard

      May 7, 2025
    • Netanyahu chooses war – and his political survival – as Israelis demand hostage deal

      May 7, 2025
    • Israeli airstrike on central Gaza school compound housing displaced people kills 22, as military operation intensifies

      May 7, 2025
    • India and Pakistan are on the brink of all-out war. Here’s what we know

      May 7, 2025
    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting

    Copyright © 2025 brightfuturetoday.com | All Rights Reserved

    Bright Future Today
    • Investing
    • Business
    • World News
    • Stock